“马”上争锋!全球吉庆生肖设计大赛终审会圆满收官
全球吉庆生肖设计大赛(丙午马年)终审评委会
The final review session of the Global Zodiac Design Competition(Year of the Horse)
2025年8月16日,全球吉庆生肖设计大赛(丙午马年)终审会在北京市海外文化交流中心京剧文化之旅体验空间成功举办。全球吉庆生肖设计大赛(丙午马年)自2025年2月15日启动征稿以来,共收到来自全球的生肖设计作品4544件。经过严格的初筛、初审和复审,最终1037件作品脱颖而出,进入终审环节。其中,平面设计单元作品684件,产品设计单元作品185件,十二生肖设计单元作品117件,三山五园设计单元作品51件。值得一提的是,本届大赛吸引了来自美国、俄罗斯、马来西亚、冰岛等8个国家的海外设计师参与投稿,共提交198件参赛作品,进一步彰显了赛事的国际影响力。
The final review session of the Global Zodiac Design Competition(Year of the Horse)was successfully held at the Peking Opera Cultural Journey Experience Space of the Beijing Overseas Cultural Exchange Center on August 16,2025.Since the competition was launched on February 15,2025,it has received a total of 4,544 zodiac design works from around the world.After rigorous preliminary screening,initial review,and re-examination,a total of 1,037 works stood out and entered the final review stage.Among them,there were 684 items in the category of Graphic Design,185 in the category of Product Design,117 in the category of Chinese Zodiac Design,and 51 in the category of Three Mountains and Five Gardens design.Notably,this year's competition attracted submissions from overseas designers from 8 countries including the United States,Russia,Malaysia,and Iceland,with a total of 198 entries,further highlighting the international influence of the event.
本届大赛终审评委团由清华大学首批文科资深教授、清华大学美术学院责任教授、博士生导师柳冠中,中央美术学院设计学院副院长、博士生导师、教授林存真,中央美术学院美术馆馆长、博士生导师靳军,清华大学未来实验室首席研究员、清华大学美术学院、建筑学院博士生导师唐克扬,北京理工大学设计与艺术学院教授、博士生导师姜可,清华大学美术学院教授、博士生导师、视觉传达设计系主任陈磊以及北京工业大学教授、艺术设计学院工业设计系主任刘洋7位专家组成。
The final review panel of this competition consists of seven experts:Liu Guanzhong,the first batch of senior professors in humanities at China's Tsinghua University,a professor and doctoral supervisor at the Academy of Arts&Design,Tsinghua University;Lin Cunzhen,vice dean of the School of Design at China's Central Academy of Fine Arts(CAFA),a professor and doctoral supervisor;Jin Jun,director of the CAFA Art Museum,a professor and doctoral supervisor;Tang Keyang,chief researcher of the Future Lab at Tsinghua University,a professor and doctoral supervisor at the Academy of Arts&Design and the Department of Architecture,Tsinghua University;Jiang Ke,a professor and doctoral supervisor at the School of Design and Art,Beijing Institute of Technology;Chen Lei,a professor and doctoral supervisor,head of the Department of Visual Communication Design at the Academy of Arts&Design,Tsinghua University;and Liu Yang,a professor and head of the Department of Industrial Design at the School of Art and Design,Beijing University of Technology.
终审现场
Scene of the final review session
终审过程中,评委们从创意新颖度、主题契合度、艺术表现力、文化传播性以及实际应用潜力等多个维度对入围作品进行了深入讨论与严格筛选。经过多轮评审与投票,96件优秀作品脱颖而出,分获本届大赛各个奖项。
During the final review,the judges conducted in-depth discussions and rigorous screenings of the shortlisted works from multiple dimensions,including creativity,thematic relevance,artistic expression,cultural dissemination,and practical application potential.After several rounds of evaluation and voting,96 works stood out and won various awards at this year's competition.
全球吉庆生肖设计大赛(丙午马年)终审评委会
The expert judges conducted in-depth discussions and rigorous screening of the shortlisted works
终审评委对参赛作品给予了高度评价,认为本届大赛作品整体水平显著提升,创意新颖,充分彰显了中华传统生肖文化的独特魅力与时代活力,建议未来从文化内涵深化、征集渠道拓宽、展览形式升级、传播策略创新等多个角度持续发力,进一步提升全球吉庆生肖设计大赛的丰富性、专业性与影响力,致力于打造具有全球影响力的生肖文化传播品牌。
The final review judges highly praised the entries,believing that the overall quality of the works in this year's competition has significantly improved.The works are innovative and fully demonstrate the unique charm and contemporary vitality of Chinese traditional zodiac culture.They suggested continuing efforts be made from multiple angles in the future,such as deepening cultural connotations,expanding collection channels,upgrading exhibition formats,and innovating dissemination strategies,with a view to further enhancing the richness,professionalism,and influence of the Global Zodiac Design Competition,aiming to create a globally influential brand for the promotion of zodiac culture.
自2014年创办以来,全球吉庆生肖设计大赛连续举办了十二届,累计收到参赛作品40,474件,其中646件优秀作品获得奖项,并在全球17个国家成功举办40场作品巡展,足迹遍布五大洲。本届大赛的优秀获奖作品还将于2026年春节期间随“欢乐春节”活动走向世界,向全球观众展示中国生肖文化的浓厚魅力。
Since its inception in 2014,the Global Zodiac Design Competition has been held for twelve consecutive years,receiving a total of 40,474 entries.Among these,646 outstanding works have won awards and been showcased in 40 exhibitions across 17 countries,reaching all five continents in the world.The excellent award-winning works of this year's competition will also be part of the“Happy Chinese New Year”activities in 2026,showcasing the rich charm of Chinese zodiac culture to audiences worldwide.
目前,全球吉庆生肖设计大赛(丙午马年)获奖名单及作品信息已公布,后续还将举办颁奖典礼、成果展及全球巡展等一系列精彩活动,敬请关注!
Currently,the list of winners and information about their works for the Global Zodiac Design Competition(Year of the Horse)has been published.Subsequently,a series of exciting events,including an award ceremony,an exhibition of achievements,and a global tour,will be held.Please stay tuned!
了解更多获奖作品信息及活动动态
请扫码关注“北京海外文化交流”
To learn more about award-winning works and event updates,please scan the QR code to follow"Beijing Overseas Cultural Exchange".
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作品展示详见(复制以下链接进浏览器查看):
https://mp.weixin.qq.com/s/bzDd0iHIiK0xdubvV4FTgg